The one-stop-shop for all your restaurant's merch needs.

A beautiful online merch store, effortless staff uniform ordering, new-hire kits, custom orders, and more. All managed in one simple portal your team will love.

No minimums on anything, ever. No inventory. No upfront costs. No chasing printers.

★ ★ ★ ★ ★  Loved by chefs & operators $0 to launch · One portal for every location
Chef in striped apron working in restaurant kitchen Tees · Hats · Aprons
Kitchen worker in branded tee and cap on the line
Faded gray embroidered cap
Trusted by restaurants around the country
Nopalito· Westville· Bareburger· + more in development
What we do

You run the restaurant.
We handle the merch chaos.

Uniform orders. Printer back-and-forth. Inventory tracking. Massive minimums. We take the entire merch operation off your plate so your team can stay focused on guests.

Folded merch on shelf
01 · The Customer Store

A managed merch store for your customers.

We design the collection, build the storefront, print every order on demand, and ship direct to your fans. You get a monthly revenue check.

  • Branded storefront
  • No inventory
  • Free customer shipping
  • New revenue stream
See how it works
Black apron worn by kitchen staff
02 · Uniforms & Staff

Uniforms & apparel, on demand.

One new hire or a 200-person opening — we handle design, fulfillment, and shipping. Re-order in a few clicks, anytime. No minimums EVER.

  • No minimums
  • Simple interface
  • 60 seconds to order
  • Zero work for you
Outfit your team
Branded retail merchandise display with tote, prints, and curated items
03 · Custom Orders

Custom orders. Anything you can dream up.

Thousands of products designed for free. From giveaways and store anniversaries to openings and custom drops, we do it all.

  • 1,000s of items
  • No minimums
  • Quick turnaround time
  • Free design
Start a custom run
The Portal

Your team's merch command center.

One simple portal for everything. Track your merch store's sales, manage and approve designs, and streamline your team's store orders. No emails, no back-and-forth, full transparency.

GM self-serve.

Managers can order and reorder apparel for their teams with approved budgets and no messy approval processes.

New-employee kits.

Build a standard kit (hat, shirt, apron) once. Every new hire's onboarding package is one click away.

One source of truth.

Approved designs and pricing live in the portal, next to real-time tracking for your retail merch store's sales.

The Customer Store

A storefront your guests will actually buy from.

The exciting part. We design the collection, build the storefront in your brand, and run everything from print to support. You promote it. We take care of the rest.

On-brand, premium quality

We translate your restaurant's brand into a ready-to-launch storefront, with high-quality merch picked by you that guests actually want to take home.

Zero inventory, zero upfront

No bulk orders, no boxes in your kitchen, no startup cost. Every item is printed and shipped on demand when a customer orders it.

$

Monthly revenue share

You promote your store online and in-store. Every month, we send a revenue-share check based on what your customers bought. That's it.

Quality merch you'll be proud your guests get.

Premium materials, on-brand design, competitive prices, and a storefront that feels like your restaurant. All with zero work for you to manage.

Folded plain tees in multiple colors House Tee
Folded hoodie Crew Hoodie
White trucker cap product shot Cap, Embroidered
Kitchen apron close-up Kitchen Apron
Canvas tote bag Market Tote
White ceramic mug on windowsill House Mug
Matchbook detail Matches, Boxed
How it works

From idea to your first merch collection, in weeks.

No vendor management. No deck reviews. No upfront costs. Just a short call and your design input. We work quietly in the background and you keep running the restaurant.

1
Day 1

A short call.

We learn your brand, your customers, and what you'd be proud to put your name on.

2
Week 1

We design your launch collection.

Full collaboration on items and design. Unlimited rounds until it's right.

3
Week 2–3

Samples + storefront.

You hold the actual product before launch. Approve, launch the store, and get your team wearing the brand early with discounted employee pricing.

4
Ongoing

You get paid.

We print, ship, and handle support for every order. A revenue-share check lands in your account every month.

Selected work

Restaurants we're cooking for.

A small list, by design. New work each season, and we keep the studio tight so every brand gets real attention.

Folk-art mural and mezcal bottles inside Nopalito, San Francisco

Nopalito

San Francisco · Regional Mexican
Heritage + Somos collections · Online store + uniforms
Guests toasting at a window table inside Westville, New York

Westville

New York · Est. 2003
House line + staff apparel across 4 locations
Bareburger storefront with gold script awning and yellow café seating

Bareburger

NYC · Organic, fast-casual
Crew apparel · Customer merch in design
Real numbers from restaurants we work with.
$0

To launch your store. No upfront costs ever.

20+

Locations served with weekly staff reorders.

600+

Custom giveaway shirts delivered in a single run.

The MerchLocal Difference

Built for how restaurants actually run.

Most merch companies treat restaurants like just another account. MerchLocal was built around what multi-location operators actually deal with every week.

  • New hires get their kit on day one, ordered in a minute.
  • GMs reorder for their own location without bottlenecking corporate.
  • Every location stays on-brand because designs and pricing are locked in.
  • One vendor, one invoice, one portal, instead of a printer per location.
Start a project
Frequently asked

Questions, answered.

The honest answers chefs and operators ask before they say yes. If yours isn't here, write us. We'll answer personally.

What does this actually cost?

+
Nothing upfront. No setup fees. No monthly fees. For the managed store, we earn a share of each customer order and send you a monthly check. For uniforms and custom orders, you only pay the wholesale cost of what you ordered.

Do I have to manage inventory?

+
No. Everything is print on demand. We produce each item only after it's ordered, so there are no boxes in your kitchen and no leftover stock.

Who designs the merch?

+
We do. In your brand, by hand, with your final approval before anything is printed. Unlimited rounds until it's right.

What can you actually make?

+
Tees, hoodies, hats, aprons, totes, glassware, matchbooks, coasters, linens, books, stickers, and thousands more items across apparel, drinkware, kitchenware, and printed matter.

How do my customers find the store?

+
We give you a branded URL and in-store assets like QR cards, table tents, and posters, plus a launch playbook for email and social. The simple stuff that actually moves units.

Can my staff order at a discount?

+
Yes. A private staff page with discounted pricing is standard. New hires can order their kit in minutes, and you don't need to keep sizes on hand.
Get started

Ready to take merch off your to-do list?

Share a few words about your merch needs, and we'll be in touch within a day. No long decks, no pushy calls before there's something real to look at.

Email
hello@merchlocal.co

Start a project

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